Chinese newcomer LDV is hard at work developing a new ute for the Australian market.
The Chinese company â" which currently sells the G10 van (pictured) and people-mover and the larger V80 commercial van â" is looking to expand its footprint in Australia with a ute model that will no doubt follow a similar formula to the models it currently sells.
As such, the as-yet-unnamed LDV utility vehicle will be sharply priced. The brandâs van models start at $29,990 driveaway.
Pricing for the ute is still to be confirmed, but it is likely to sit alongside vehicles such as the Foton Tunland, sold here under the same distributor as LDV. The Tunland starts at $21,990 driveaway in single-cab 4Ã2 guise and tops out at $29,990 driveaway for the 4Ã4 dual-cab, and is pictured further down the story.
Daniel Cotterill, Ateco Automotive Australiaâs public affairs consultant for Asian brands told CarAdvice that plans for the new ute are well advanced, and that the vehicle is slated for arrival within about 18 months.
âLate 2016 is the goal, but more realistically I think early 2017,â Cotterill said, before going on to explain how the process of coming up with a ute was spurred by simply asking what was possible of parent company SAIC Motor Corporation Limited, a company that has ties with General Motors and Volkswagen in its home country.
âWhen SAIC started to work with us on LDV we had discussions with them about all sorts of vehicles,â Cotterill said. âThe existing V80, their forthcoming people-mover, which is the G10 â" thatâs where the idea of the goods van came from, by the way â" from that discussion came the idea of a ute.
âThey then sent a working group of a good half-dozen or more people out here, including engineers and others, to look in to what Australians want from a ute.
âThatâs meant talking to dealers, looking at competitorsâ utes, looking at all sorts of things.
âOver time â" theyâve had a number of trips here â" theyâve gone in to a lot of detail, and theyâre hard at work back in China coming up with the LDV ute,â he said.
The vehicle is being developed first and foremost for the Australian market, but it could also be used in other developed markets with the requirement for right-hand drive.
As for what the vehicle will look like, or indeed what underpinnings it will have, that remains unknown. However, it is likely that the ute will be built on a ladder-frame chassis that may already underpin a domestic market SUV.
âThe architecture that underpins it, Iâm not certain about,â said Cotterill. âBut weâve seen in the past that an SUV and a ute sharing a ladder chassis can be a fairly interesting combination. It makes sense, the powertrain and so on is already set.
âTheyâve come out here with, I think, a very open mind, just to look and see whatâs here, what do these guys want, and how do we do that.
âOf course theyâll go away and look at their own inventory of different vehicle architectures and decide what they can do,â he said.
Cotterill said the move to have LDV investigate the Australian market comes down to the freedoms with which the company can explore.
âAustraliaâs a good test market for a bunch of reasons. Youâve got all the consumer and legal requirements common in other western markets â" Europe and the United States, wherever you choose â" but weâre on a scale where you can experiment on an economically viable basis.
âWhile certainly theyâve come here to do their research, they have a good relationship with us, and hopefully [by 2017 when the ute launches] theyâll have a nice ground of commercial success to go ahead with it and then use it elsewhere.â
Cotterill suggested that thereâs a strong degree of trust between Ateco Automotive and LDVâs parent company SAIC.
âTheyâve got joint-ventures with Volkswagen and GM, they are an enormous player in the Chinese car industry.
âTheyâve got a lot of depth in their engineering and their production capacity. Of course weâd like to expand links with them.
âWe do have a good relationship with them now â" youâve got to keep it in perspective, though. Australia is still a long way away. Weâre a small market. Weâre right-hand drive. So, getting corporate attention is not always easy.â
However, it appears highly likely that LDV will continue to explore the Australian market potential moving forward, according to Cotterill, with the possible disbandment of the Australian Design Rules in favour of simpler global rules surrounding the safety and specification to which cars sold here are judged by.
âYou wouldnât develop a car just for one country. The way things are going, with Australian manufacturing ceasing within a few years, Iâm not certain weâll persevere with unique Australian Design Rules given weâre already aligning with the ECE,â he said of the European standards.
âI think itâll level things out quite a lot in that space,â Cotterill said.
As for the LDV brand, Cotterill admitted thereâs little clarity from the distributorâsâ end.
âI really donât know what SAICâs long-term plans are for that brand [LDV],â he said, before going on to suggest that it would seem relatively logical to offer both commercial and passenger vehicles, as it is with the G10 van and people-mover (the latter of which is available with seven or nine seats).
âThe day will come â" and itâll be based on quality, I think â" when the transition from commercial to passenger becomes less of a challenge,â Cotterill said.
âI reckon youâll see it in the G10, with the underpinnings of folk who are good enough to deal with Volkswagen and GM, Iâll be interested to see what you think of the van.â
Stay tuned for that.
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