Aston Martin shareholder Investindustrial says it will provide the resources required to facilitate the company’s growth push that could as much as double its global sales.
Investindustrial chairman Andrea Bonomi told Bloomberg his company was committed to the biggest investment plan in the British luxury sports car maker’s history.
“Aston has an industrial plan which is growing in its ambitions and we have always planned to participate in all funding needs that Aston has,†Bonomi said.
“If Aston needs capital, we’re there.â€
Bonomi was a key player in poaching new CEO Andy Palmer from his previous role as chief planning officer for Nissan.
He said Palmer would “give a clear indication of where the brand is going†at the 2015 Geneva motor show in March.
“We’re at the beginning of a revamp plan.â€
Bloomberg suggests the announcement may also include renewed plans for an Aston Martin SUV, which would broaden the company’s appeal in markets like China, and give it a rival for the upcoming Bentley Bentayga and Maserati Levante.
The growth plans could see Aston’s sales rise as high as 8000 vehicles in the coming years, up from its current rate of about 4000 units.
Aston’s product renewal will begin in 2016 when it releases the successor to the DB9, which will take inspiration from the DB10 (pictured above) that was revealed in December ahead of its silver-screen debut in the new James Bond film Spectre.
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