Nissan has hit back at plans by Volkswagen to become the electric vehicle market leader by 2018, while reaffirming its own aim to increase range to 200km on Leaf and introduce four new electric vehicles to market within two years.
Speaking at the Frankfurt motor show, Nissan executive vice president Andy Palmer started by recalling history.
âWhat did our friends at VW call it [growth of electric cars]? âLudicrousâ I think the word was used in 2010. Theyâve proven our argument correct, except weâve got a four-year start on them.
âWeâve got cars in the market, weâve gone through all the teething pains of launching in hot countries, cold countries ⦠Weâve got 75,000 cars out there connected to the internet, itâs a huge advantage.
âAnd they donât have one single car yetâ¦â
About Volkswagenâs bold claim to become the number one electric vehicle manufacturer within five years, Palmer responded âyeah but we say that too, donât we? One of us is going to be rightâ¦â
âItâs gone a long way in two-and-a-half years,â he says, both in terms of the number of electric vehicle offerings in the pipeline from manufacturers and also the changed attitudes.
âFrom people saying this is failed technology, itâll never take off, every month your sales have failed.
âItâs not a question anymore, the question is how much of your portfolio is going to be EV, whenâs the next one coming, to the ones [manufacturers] that havenât got the technology, âwhy donât you have the technology?â so I think weâre in a very good space.â
Asked whether Palmer (above) feels threatened by dedicated-EV upstart Tesla, he responded with âI welcome them.â
âThem among any other players have made EVs cool. The fact that some people have gone up there, in a space we donât occupy [luxury segment], and basically created a halo around a brand that is pure-EV.
âI think itâs complimentary. And we both enjoy now the ability to sell credits to other guys that didnât move with us. So respect to Elon [Musk â" founder].â
Palmer also maintained the brandâs commitment to introducing four new dedicated electric vehicles in the next two years, including a new Leaf, e-NV200 taxi (below), Infiniti LE and âin the mid-termâ a city car to rival the Chevrolet Spark EV that will share hardware with the Renault Zoe.
The challenge now, Palmer tells, is to increase battery capacity without adding more size and weight. He confirmed the Nissan Leaf will soon get another upgrade increasing its range to at least 200km to match the Mercedes-Benz B-Class Electric Drive, and exceed the all-electric version of the BMW i3, both of which were shown at the Frankfurt motor show.
Battery technology is moving âmuch faster than I ever believed,â according to Palmer. âWe imagined a four year cycle for a battery, then we were on a two year cycle, now weâre modifying the battery every year.
âAt some point in the future we can be priced equal to a gasoline competitor without the need for incentives.â
The executive vice president therefore maintains Nissan has no regrets in investing heavily into electric cars, rather than providing more hybrids for the market.
âIf you want to be a âme tooâ â" thereâs plenty of âme toosâ out there actually thereâs another Japanese car manufacturer they did a car called the Insight, remember that? No, exactly â" so itâs easy to be âme tooâ itâs much more difficult to be brave and carve out your own space.
âI say Nissan to you guys youâre probably going to say GT-R or Leaf. I say Toyota, youâre probably going to say Prius. Volkswagen? Might say diesel engines.
âTwo years from now you say Nissan, youâre going to say connected, electric, autonomous. Because thatâs our road map. Youâll be getting the opportunity in two years to experience that the development is real, that weâll be able to demonstrate it in different locations.
âElectric and cars is inevitable as tax and deathâ.
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