Jaguar Land Rover (JLR)Â has back-flipped on an initial decision to reject the Jaguar XF Sportbrake for the Australian market.
JLR Asia Pacific managing director David Blackhall said that the original decision to not introduce the wagon version of the Jaguar XF sedan here was reversed because, although the market for large wagons in this country is small, the XF Sportbrake would be an important image leader for the brand.
âWe are going to bring it,â Blackhall confirmed.
âWeâll have a couple [of XF Sportbrakes] here later in the year to support some promotional activity weâll be doing, and weâll bring a limited number in next year.
âWe think itâs important from an image point of view ⦠to show the development and growth of the Jaguar brand.â
Only the 2.2-litre four-cylinder diesel and 3.0-litre V6 diesel will be available in wagon guise.
Blackhall also confirmed that the rejection of the XF Sportbrake for our market was only partially due to small wagon sales, citing this countryâs unique Australian Design Rules (ADR) as playing a big part in the original decision.
âOne of the little issues weâre working on with our federal colleagues in Canberra is the lack of alignment on design requirements across the globe,â he tells.
âItâs little known, but Australia has a unique tethering system for child restraints in wagons, and weâve got to get that engineered into the vehicle.
âFrom a pure business case, from the numbers [low volume], youâd probably say âyeah, why would you [re-engineer the seat]?â But I think from a brand perspective itâs important to support the brand in that way.â
Jaguar global director Adrian Hallmark â" who is in Australia for a JLR conference hosting dealers from around the Asia Pacific area â" described the XF Sportbrake as part of the renaissance of the Jaguar brand, and a key volume contributor in Europe.
âFor Australia [XF Sportbrake] isnât going to be the biggest seller,â Hallmark quipped.
âThe estate market isnât significant in the Australian car market, but for Europe it is.
âFifty per cent of premium sales in that segment in Germany are estate cars.
âIn the UK itâs over 25 per centâ.
Pricing and specifications for the Jaguar XF Sportbrake will be released closer to its Australian on-sale date early next year.
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