Aspiring Chinese luxury car company Qoros has released fresh sketches of its first production model, a compact sedan, that is due to be unveiled alongside two concept cars at next yearâs Geneva motor show in what will be the fledgling brandâs world debut.
Said be distinguished by âdesirable eleganceâ, the Qoros models are being developed with the Chinese and European markets specifically in mind, with the young brand hoping consumers in both regions will be drawn to Qorosâ style fronted by former Mini design director Gert Volker Hildebrand.
Qoros says long wheelbases and short overhangs will help create the perfect proportions for the three new models, with a consistent frontal âbrand lookâ being highlighted by a vertically slotted radiator grille with a chrome upper edge and bar in the lower air duct. Illuminated LED strips at the top edge of the headlight clusters stretch into the quarter panels that sit above 19-inch multi-spoke alloy wheels in a theme mirrored with the carâs tail-lights that feature illuminated horizontal LED bars.
Inside, a three-spoke steering wheel is joined by an integrated centrally located eight-inch colour touchscreen that controls the carâs infotainment system.
Qoros was founded in 2007 as a joint venture between Chery Automobile, Chinaâs largest independent car manufacturer, and global industrial holding company Israel Corporation.
The Geneva motor show kicks off in March 2013.
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