The 2016 Lexus IS200t launches straight into a burgeoning medium-luxury segment that is showing no signs of slowing down.
Lexus is adamant that, while the new IS might not be their most expensive vehicle, it is in fact a vital cog in the wheel of their model portfolio. âThis is the front door to the upper-luxury market segments, a stepping stone,â said Sean Hanley Chief Executive, Lexus Australia.
âItâs a rapidly growing segment, and a good place to be with IS200t,â said Hanley. âThis new IS200t means we are the equal leaders in torque delivery and a close second in the power stakes in the segment with this car.â To give you an idea of how popular this segment now is, there was a 60 per-cent increase in July this year, and year-on-year for August 2015, the category is up by 32 per-cent. As such, Lexus indicated to CarAdvice that it will be powering into the market as competitively as it can over the next 12-months.
âWe see the most important factors being power and economy with high specifications,â said Hanley. âParamount to Lexus is inbuilt specification, which removes the need for a long, expensive options list. In short, this is a well-specified entry-level luxury sedan.â
You can read our IS200t pricing and specification story here, but in short, IS200t Luxury starts from $57,500, F Sport from $65,500 and Sport Luxury rounds out the range from $76,500. Thereâs plenty of standard kit, sensibly priced options packages and all the safety tech youâd expect at this end of the market â" without the price that is often associated with it.
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